Hualu Zheng
Assistant Professor of Management and Marketing
Contact Information
-
Email Addresszhengh@susqu.edu
-
Phone Number570-372-4533
-
Office Location
Hualu Zheng earned both a Ph.D. and master’s degree from the University of Connecticut. Before joining Susquehanna University, Zheng was a visiting assistant professor of marketing at the University of Connecticut, where she taught a variety of marketing courses. Prior to her academic career, Hualu was a marketing analyst in the private sector where she gained hands-on marketing experience. Zheng’s research interests include marketing analytics, social media marketing, and marketing and public policy.
Publications and working projects:
Yang, Shuai, Junjie Wang, Hualu Zheng, and Yahui Liu “How Pop-Ups Drive Online Saleswith Moderating Effects of Online Promotions”, 2nd Revise and Resubmit, European Journal of Marketing.
Yang, Shuai, Xinyu Chang, Hualu Zheng, and William T. Ross Jr. “How do Implausible Tensile Price Claims affect Consumer Perceptions of Deceptiveness and Willingness to Purchase in Online Environments?”, under review, International Journal of Research in Marketing.
Zheng, Hualu and Lu Huang (2022), “Owned Social Media Advertising: Cannibalization and Competition,” Journal of Interactive Marketing, 57(3), 442-56.
Zheng, Hualu, Lu Huang, and William T. Ross Jr. (2019), “Reducing Obesity by Taxing Soft Drinks: Tax Salience and Firms’ Strategic Responses,” Journal of Public Policy & Marketing, 38(3), 297-315.
- MKTG-280: Marketing
- MKTG-381: Marketing Research
- MKTG-382: Consumer Behavior
- MKTG-488: Marketing Analytics
- MKTG-488: Strategic Marketing & Analysis
About Me
Hualu Zheng earned both a Ph.D. and master’s degree from the University of Connecticut. Before joining Susquehanna University, Zheng was a visiting assistant professor of marketing at the University of Connecticut, where she taught a variety of marketing courses. Prior to her academic career, Hualu was a marketing analyst in the private sector where she gained hands-on marketing experience. Zheng’s research interests include marketing analytics, social media marketing, and marketing and public policy.
Publications and working projects:
Yang, Shuai, Junjie Wang, Hualu Zheng, and Yahui Liu “How Pop-Ups Drive Online Saleswith Moderating Effects of Online Promotions”, 2nd Revise and Resubmit, European Journal of Marketing.
Yang, Shuai, Xinyu Chang, Hualu Zheng, and William T. Ross Jr. “How do Implausible Tensile Price Claims affect Consumer Perceptions of Deceptiveness and Willingness to Purchase in Online Environments?”, under review, International Journal of Research in Marketing.
Zheng, Hualu and Lu Huang (2022), “Owned Social Media Advertising: Cannibalization and Competition,” Journal of Interactive Marketing, 57(3), 442-56.
Zheng, Hualu, Lu Huang, and William T. Ross Jr. (2019), “Reducing Obesity by Taxing Soft Drinks: Tax Salience and Firms’ Strategic Responses,” Journal of Public Policy & Marketing, 38(3), 297-315.