Business Analytics
Learn the science of manipulating complex data sets and how to leverage them for business needs.

Business Analytics Degree
Data analytics is the fuel of the future. In the digital age, data is knowledge, and knowledge is power.
At Susquehanna University, you will learn the science of manipulating complex data sets and how to leverage them for business needs. As a business analytics major, you will sharpen your analytical and creative skills in a liberal arts and sciences environment that encourages bold thinking and a global perspective.
In the Sigmund Weis School of Business, you will be taught the essential skill of data literacy, which involves the ability to read, understand, create and communicate data as information. This skillset will empower you to apply data-focused problem-solving skills to prosper across all business functions. The business analytics major extends the basic skills to include programming and advanced data analytics techniques.
Become a part of Susquehanna’s outstanding data set today.
SIGMUND WEIS SCHOOL OF BUSINESS
Studying business at Susquehanna qualifies students to become leaders at home and abroad — empowering them to be active and engaged citizens of the world. Opportunities include guaranteed international internships, luxury brand marketing and management, entrepreneurship and innovation, sustainability management, accounting, professional accounting, sales, and earning a CPA in four years instead of five.

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ECONOMICS ESSENTIALS WITH PROFESSOR ROUSU
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Explore Your Studies
Program Resources
A Glance Into Your Degree Pathway
With support from advisors and course planning tools, your time at Susquehanna is carefully designed to help you succeed. This example provides a glimpse into your degree experience, but you’ll have plenty of opportunities to customize your path with electives or study abroad programs that reflect your passions and career goals.
A basic introduction to data analysis, descriptive statistics, probability, Bayes’ Theorem, distributions of random variables and topics in statistical inference. (Students may earn credit for only one of the introductory statistics courses offered by the departments of management, psychology or mathematics.) 4 SH. CC: Analytical Thought.
This course offers an overview of business fundamentals, functional areas of business, business careers and opportunities provided by the Sigmund Weis School of Business. The course enables students to assess their interest in business, and it prepares them for their subsequent business courses and careers. A project-based approach enables the integration of critical thinking, strategic analysis, teamwork and communication skills. The course culminates with team presentations of case analyses to invited business executives. Business majors only. Credit may not be received for both MGMT-196 and MGMT-138. 4SH. CC: First-Year Seminar.
An introductory course in computer science for majors. Also open to nonmajors. Emphasizes computer problem-solving methods and algorithmic development. Topics include programming in Python or a comparable language, techniques of good programming style, data types, file and screen input and output, control structures, subroutines, recursion, arrays, and pointers. 4 SH. CC: Analytical Thought.
Introduces aggregate economics. Emphasizes current issues such as unemployment, inflation, stagflation, monetary and fiscal policies and international economics. 4 SH. CC: Social Interactions.
This course deals primarily with projects that collect and structure data as part of the preparation for data analysis and visualization. Major emphasis is placed on managing a data collection project and data structuring to provide the basis for algorithmic analysis. Students will study project management, data manipulation, data modeling and Structured Query Language. 4 SH.
Provides an introduction to the basic concepts and standards underlying financial accounting systems. Focuses on recording and communicating financial information for use by investors, creditors, regulators and other external uses. Covers theoretical and practical issues related to the accounting and reporting of assets, liabilities, owners’ equity, revenues, expenses, gains and losses. Basic financial ratios are introduced and interpreted. Prerequisites: School of Business major or sophomore standing. 4 SH.
Second course in computer programming. Stresses the interplay between algorithms, data structures and their implementations. Topics include stacks, queues, linked lists, sorting, searching, binary trees and graphs. Prerequisite: CSCI-181 Principles of Computer Science.
This course examines the essentials of management: planning, organizing, leading and controlling. Within this structure, students will explore how managers deal with the turbulent environment of business and the increasing complexity brought on by globalization and technological innovation. 4 SH.
This course focuses on identifying and clarifying individual values, skills, interests and personality type to develop suitable career objectives, placing emphasis on the connections between career preparation, academic choices and co-curricular activities. Students learn how to construct a resume and cover letter and how to conduct an employment search. Primary theories used to teach career planning and development include trait and factor, developmental, learning and socioeconomic theories. Prerequisite: sophomore standing. 2 SH.
The legal environment as it relates to business. Considers essential elements of consumer protection law, employment law, environmental regulation, court procedures, torts, introduction to contracts, agency law and selected laws regarding corporations. Prerequisite: sophomore standing. 4 SH. CC: Ethics Intensive, Interdisciplinary.
Provides an introduction to the fundamental concepts and commonly used tools in managerial accounting. Focuses on how to identify, measure, analyze and interpret accounting information from the manager’s perspective. Topics include traditional and emerging costing systems, cost behaviors, cost-volume-profit analysis, variance analysis, performance evaluation and management decision making. Prerequisites: ACCT-200. 4 SH.
This course enables students to advance their knowledge of statistical techniques to synthesize, analyze and draw insights from quantitative data. It emphasizes the application of mathematical and quantitative methods and Microsoft Excel to analyze and present data to improve business and economic decision making. Prerequisite: MATH-108, MATH-180, MGMT-202 or PSYC-123. 2 SH.
Calculus of several variables, partial derivatives, critical points, multiple integrals, gradient, curl, divergence, Green’s, Stokes’ and Divergence Theorems. Prerequisites: MATH-112 Calculus II and MATH-201 Linear Algebra. 4 SH.
The study of business activities planned and implemented to facilitate the exchange or transfer of products and services so that both parties benefit. Examines markets and segments, as well as product, price, promotion and channel variable decisions. Considers marketing in profit and nonprofit sectors and in the international setting. 4 SH.
This course provides an introduction to the concepts in the automatic extraction of implicit, previously unknown and potentially useful information from large data sets generated in commerce, science and other fields. Topics include preprocessing of the data, application of the fundamental algorithms on the prepared data and interpretation of the patterns discovered by the algorithms. Introduced are the fundamental algorithms for supervised learning, including classification and numerical prediction and unsupervised learning, which includes association rules and clustering. Prerequisites: CSCI-181 and either MATH-180 or both MATH-108 and INFS-233. 4 SH.
Examines the theory and practice of corporate financial management. Topics include the financial environment, time value of money, bond and stock valuation, and the capital asset pricing model. Also covers analysis of financial statements, financial forecasting, capital budgeting, long-term financing decisions, the cost of capital, capital structure, dividend policy and working capital management. Prerequisites: an introductory statistics course (MATH-108, MATH-180, MGMT-202 or PSYC-123), ACCT-200, and either ECON-105 or both ECON-201 and ECON-202. 4 SH.
Business Analytics
Choose from a variety of elective courses within this program to customize your goals.
The capstone course for business seniors integrates much of the knowledge they gain from earlier courses. Uses a case method approach to solve problems facing top management. Emphasizes the global environment and strategic management decisions. Covers finance, management, marketing, technology, geography, leadership and other factors in both domestic and international cases. Heavy emphasis on the development of analytical skills and both written and oral communications skills. Prerequisites: senior standing and FINC-340, ACCT-330 and either MGMT-240 or MGMT-360. 4 SH. Capstone. CC: Writing Intensive.
Business Analytics
Choose from a variety of elective courses within this program to customize your goals.
Business Analytics
Choose from a variety of elective courses within this program to customize your goals.
This course provides an introduction to the systematic study of algorithms and systems that improve their knowledge or performance with experience. A statistical approach that emphasizes concepts and the implementation of the methods is presented to make sense of large and complex data. Topics include linear regression, classification, resampling methods, shrinkage approaches, tree-based methods, support vector machines and clustering. Prerequisites: MATH-180 Statistical Methods (or both MATH-108 Intro to Statistics and INFS-233 Data Driven Decision Making), MATH-201 Linear Algebra, and CSCI-181 Principles of Computer Science. 4 SH.
This course provides a framework for understanding the technologies associated with algorithmic analysis and data presentation for business decision-making. Students will study analysis techniques that enable insights and patterns to be drawn from descriptive, predictive and prescriptive analytics. Student teams research and present tools that support these techniques, which are also investigated through individual research projects. Prerequisites: INFS-174. 4 SH. CC: Writing Intensive.
This semester-long course serves as a capstone experience for business data science majors. Students will engage in projects that can benefit a university or community group. This course requies students to integrate principles learned from their data science and business foundations coursework. These projects will change each year based on requests and arrangements made through the faculty in the Department of Finance and Analytics. The projects largely will focus the students on the development of data analytical solutions to solve analytical problems associated with large volumes of data. Prerequisites: INFS-174, CSCI-301 and senior standing. 2 SH. Capstone.
Business Analytics
Choose from a variety of elective courses within this program to customize your goals.
This course deals primarily with projects that collect and structure data as part of the preparation for data analysis and visualization. Major emphasis is placed on managing a data collection project and data structuring to provide the basis for algorithmic analysis. Students will study project management, data manipulation, data modeling and Structured Query Language. 4 SH.
This course enables students to advance their knowledge of statistical techniques to synthesize, analyze and draw insights from quantitative data. It emphasizes the application of mathematical and quantitative methods and Microsoft Excel to analyze and present data to improve business and economic decision making. Prerequisite: MATH-108, MATH-180, MGMT-202 or PSYC-123. 2 SH.
An introduction to the basics of client/server computing and web-based system development. The course covers the concepts of networking, web technologies, HTML (hyper-text markup language), client-side scripting (JavaScript), server-side scripting (PHP, ASP, and ISP) and structured query language (SQL). The course builds upon Database Systems Analysis and Design by linking an interactive web design to a database. Prerequisite: INFS-174. 4 SH.
Design, development and use of computer models for planning, allocation and scheduling in the manufacturing and service sectors. Uses queuing theory and statistical analysis to interpret results. Includes the use of Simul8 or some other special-purpose simulation language. Prerequisites: A statistics course such as MATH-108, MATH-180, MGMT-202, PSYC-123 or equivalent and COMM-101. 2 SH.
A practical course to teach database programming in SQL. Topics include relational database management systems fundamentals such as extended entity-relationship modeling, normalization and physical database file organization. Additional topics include database administration and data warehousing. Students develop a prototype database for an actual client. Prerequisites: CSCI-181, INFS-174 or CSCI-281. 4 SH.
This course provides a framework for understanding the technologies associated with algorithmic analysis and data presentation for business decision-making. Students will study analysis techniques that enable insights and patterns to be drawn from descriptive, predictive and prescriptive analytics. Student teams research and present tools that support these techniques, which are also investigated through individual research projects. Prerequisites: INFS-174. 4 SH. CC: Writing Intensive.
A brief summary of the tools, techniques and applications of artificial intelligence. Introduces problem solving and knowledge representation and selects topics from techniques for constructing models, robot design, language processing, computer vision, neural networks and expert systems. Same as CSCI-485. Prerequisites: CSCI-281, MATH-111 and either MATH-108 or MATH-180. 2 SH.
Topics of current importance and interest in information systems. Emphasizes readings from the current literature. Prerequisite: Instructor’s permission. 2 or 4 SH.
Individualized academic work for qualified students under faculty direction. Usually studies special topics not covered in regularly offered courses. Prerequisites: junior or senior standing and approval of instructor and department head. 2-4 SH.
A research project culminating in a substantive paper on a selected topic or field in computer science or information systems by arrangement with an instructor. Prerequisites: junior or senior standing and permission of computer science department head or information systems department head. 2-4 SH.
A learning experience that cultivates a student’s academic and professional development through valuable work experience and the integration of classroom-acquired knowledge by working at a firm, corporation, government agency, or nonprofit organization. Prerequisites: Approval by the SWSB Internship Coordinator and acceptance by the organization. Graded on an S/U basis. 2 or 4 SH.
This semester-long course serves as a capstone experience for business data science majors. Students will engage in projects that can benefit a university or community group. This course requies students to integrate principles learned from their data science and business foundations coursework. These projects will change each year based on requests and arrangements made through the faculty in the Department of Finance and Analytics. The projects largely will focus the students on the development of data analytical solutions to solve analytical problems associated with large volumes of data. Prerequisites: INFS-174, CSCI-301 and senior standing. 2 SH. Capstone.
When you enroll at Susquehanna, you’ll be paired with an advisor and application tool to guide you in your course planning and scheduling. The following is an excerpt from the complete course catalog. Enrolled students follow the requirements of the course catalog for the academic year in which they declare each major and/or minor, consult with their advisor(s).
Requirements for the Majors offered by the Finance and Analytics Department
Students complete the business foundation courses and a major in Business Analytics or Finance. No grade below C- will be accepted to fulfill major requirements or in any foundation course.
Double-counting restriction
A student can declare two majors within the Sigmund Weis School of Business, but they may not declare a double major in both 1) Marketing, and 2) Luxury Brand Marketing & Management. Students must complete all the requirements for both declared majors. Students may only double-count the courses included in the Business Foundation requirements. Therefore, if a course is used to satisfy a requirement of one major, that same course may not be used to fulfill a requirement of the second major within the School of Business.
Business Foundation Courses
Complete one of the following Introduction to Business classes:
- 4 MGMT-196 Global Business Perspectives
- 2 MGMT-138 Fundamentals of Business
Complete one of the following statistics classes:
- 4 MATH-108 Introduction to Statistics
- 4 MATH-180 Statistical Methods
- 4 MGMT-202 Business Statistics
- 4 PSYC-123 Statistics for the Behavioral Sciences
Required courses:
- 4 ACCT-200 Financial Accounting
- 4 ACCT-210 Legal Environment
- 4 ACCT-230 Managerial Accounting
- 4 ECON-201 Principles of Macroeconomics
- 4 ECON-202 Principles of Microeconomics
- 4 FINC-340 Corporate Financial Management
- 4 INFS-174 Data Collection and Modeling
- 4 INFS-472 Data Insight and Visualization
- 2 MGMT-105 Introduction to Professional Development
- 4 MGMT-240 Principles of Management
- 4 MGMT-400 Business Policy and Strategy
- 4 MKTG-280 Marketing
No grade below a C- will be accepted toward graduation for foundation courses; upon earning a grade below C- in a foundation course, the student must retake the course the next semester in which it is offered. The course descriptions listed later in the catalog identify prerequisites, and these suggest a certain degree of order in completing the foundation. In addition to the foundation, first-semester business students enroll in MGMT-196 Global Business Perspectives (four semester hours), which provides an introduction to liberal studies and college life, as well as an overview of business functional areas, career opportunities and the Sigmund Weis School curriculum. This course satisfies the First-year Seminar requirement of the Central Curriculum.
Major in Business Analytics
Continuing advancements in technology enable organizations to collect and analyze increasing volumes of data that can inform strategic and operating decisions from a variety of business perspectives. Students complete the business foundation courses which enable students to understand and apply theories from economics, accounting, marketing, finance, information systems, and management. The business foundation courses are then complemented by coursework in the mathematical sciences. This combination of coursework enables students to understand the application of data science techniques to business decision making.
- 4 CSCI-181 Principles of Computer Science
- 4 CSCI-281 Data Structures
- 4 CSCI-301 Data Mining
- 4 CSCI-401 Machine Learning
- 2 INFS-233 Data Driven Decision Making
- 4 MATH-201 Linear Algebra
- 2 INFS-505 Capstone
Courses that fulfill the Business Analytics major requirement may not also be used to satisfy requirements of minor in Data Science/Analytics. In addition, students in this major may not also have a minor in Computer Science.
- Wealth manager
- Chartered financial analyst
- Equity trader
- Data analyst
- Surety underwriter
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“Being a triple major at Susquehanna has been a great experience for me. Susquehanna is unique in the sense that within the business school, you will often see students with double or triple majors throughout their four years on campus.”
— Clint Rowe ’25
“Students develop important critical thinking and analytical skills to prosper in not only both initial jobs but also in a set of diverse data-focused careers.”
— James Pomykalski, Department Head of Finance & Analytics
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