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Graphic Design

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Graphic Design Degree

If you seek a future with creative freedom and structured growth, a career in graphic design might be for you. At Susquehanna University, our degree equips you with the skills to solve problems in conceptual and impactful ways. Graduate with in-demand skills such as editorial and publication design, UX/UI design and brand development.

Join a community of driven, career-oriented creatives who use process and concept to achieve beautiful results. Hone your design skills in our state-of-the-art labs, photography rooms and art studios. Master collaboration and innovation, and benefit from a network of design alums and professionals who can help shape your future.

You’ll develop real-world skills like open communication, compromise and art direction, preparing you to serve any client. Most of our alumni remain in graphic design throughout their careers, transforming the landscape of design. Pair true artistry with professionalism at Susquehanna University, and open doors to exciting creative opportunities and a fulfilling career with a graphic design degree.

Named a Best Graphic Design School

Susquehanna University’s graphic design program has been named a 2024 Graphic Design USA Top Design School!

Learn what sets us apart and how Susquehanna’s graphic design degree can place you on the path to success.

A video announcing Susquehanna University’s graphic design program being named a 2024 Graphic Design USA Top Design School

Endless Possibilities for Designers in the Age of the Image

Visual identity is becoming increasingly more valuable, and a Bachelor of Arts or a Bachelor of Fine Arts degree from Susquehanna will take you far.

Two students in front of a graphic design display at a gallery

More Than Metrics

250+

Design competition awards

24/7

Access to state-of-the-art design labs

100%

of students complete capstone projects

Straight from the Nest

Kristina Kerschner
Allison Himler

“With my graphic design major, I have been able to produce a well-rounded portfolio that makes me a candidate who will stand out in job interviews.”

Kristina Kerschner ’25

“What stands out about my majors at Susquehanna is that they have smaller communities and that really gives us the opportunity to dive into each other’s work, get to know the people who are in our community and help better each other.”

Allison Himler ’26

“I have learned how to think critically, apply classroom skills to real-world projects and problems and expand my knowledge of different styles of art. Classes are set up in an agency-style setting with strict deadlines and projects restraints. I have no doubt I will be able to keep up with fast-paced, graphic-design environments.”

Nickie Vertigan ’23

“I think Susquehanna’s program has done an amazing job of not only preparing their students to feel comfortable searching for jobs, but also teaching them how to excel in those jobs in a professional setting. Our projects mimic realistic assignments we would get in a wide variety of roles as a designer.”

Kristina Moncelsi ’24

“I hope to give back to SU in the same way that alumni have given back to me — giving current students a leg up in finding a first job, offering advice to young professionals and peers and remaining active with the current SU student body. These are all things I hope to continue as I advance in my career, because I wouldn’t be where I am today without the support that SU alumni gave me while I was a student.”

Alyson Lawrence ’20

Student Work

faqs

Do I need a portfolio to get in?

Students considering the BFA in graphic design major (as well as Studio Art majors) must submit a portfolio, even if they are current Susquehanna students hoping to change their major. Students planning to enter the BA in graphic design program are not required to submit a portfolio at this time. BFA students who do not submit a portfolio will be automatically placed in the BA program and must submit a portfolio before joining the BFA program or perform appropriately in introductory coursework.

What’s the difference between a BA and a BFA degree?

The BFA is the preferred professional degree for those who wish to have a career in graphic design. The BFA in graphic design program at Susquehanna is designed for students who wish to have a high-impact career creating amazing print and digital work for elite agencies in cities such as New York, Los Angeles, Philadelphia, Boston, San Francisco, and Washington, W.C. The BFA program is rigorous, exciting, intense and known nationally for producing some of the most successful graphic designers in the country.

Students who choose the BA in graphic design program do not necessarily intend to pursue a career as a professional graphic designer (though for highly talented students such an outcome is possible). Rather, they hope to acquire professional design skills in order to enhance a career in a design-adjacent field. In other words, students in the BA program are expected to be double-majors. The most popular pairings are with communications advertising, editing and publishing, luxury brand marketing and management, computer science, and creative writing.

We have found that the versatility of our unique Central Curriculum allows good students to take all of the additional departmental classes they want AND complete a minor outside the department. The freedom to pursue multiple interests and customize your educational experience is the most powerful aspect of a liberal arts institution — we’ve found that the professional world and graduate programs agree with us.

Is it possible to double major?

Absolutely! Many graphic design majors are engaged in multiple disciplines. Students enrolled in the intense, pre-professional BFA in graphic design program are less likely to double-major than their counterparts in the BA program, where a double major is encouraged and expected. Some of the most capable graphic design students have paired their design degree with one in business, computer science, creative writing, history, or even the traditional sciences.

What computers and software do you use? How much should I already know?

We use top of the line Apple iMacs with large 27″ displays and free access to the Adobe Creative Suite, which includes Illustrator, Photoshop, InDesign, XD, Bridge, Premiere, After Effects, Dreamweaver, Flash and Acrobat. We also have multiple Wacom Cintiq HD touch displays for those students who want to draw directly onto the screen. Our labs have key-card access and are designated for the use of graphic design students only. Each lab is outfitted with scanners, projectors, and wide format Epson professional printers. We do NOT charge students for color printing!

As for software, we teach it from scratch. We don’t mind at all if you’ve never used any of the Adobe software products before. In fact, we don’t care if you’ve never used an Apple computer either. We’ll teach you everything you need to know.

What kind of graphic design do you teach?

The program centers on the idea of blending conceptual problem solving with visual style as it relates to print and digital interactive (web) design. Our graduates learn to design in a way that allows them to tackle virtually any problem in any format and solve it in the most appropriate and creative way. We are not solely focused on any one particular “genre” of design. Our unique approach, honed for more than two decades, allows us to produce graduates who not only land top national-level design jobs, but also ascend to senior leadership positions such as art director and creative director with astonishing regularity.

The measure of any graphic design program is not whether the graduates get jobs — any and all programs make those sorts of vague claims. At Susquehanna we tout our unmatched industry placement rate and share the names, faces and workplaces of countless alumni so you can see our success with your own eyes.

Can I apply as a transfer student?

Yes, you can. Simply submit your materials for application to the Department of Art and Design when you apply for a transfer to Susquehanna. However, you should be aware that you may not receive credit for the art or design classes you have taken at another institution; and some students may be asked to start at the beginning of our curriculum. A reasonable expectation is that students who transfer to the graphic design major at Susquehanna, regardless of their current status, should expect to be here for at least three years.

Featured Alumni

Plan Your Classroom

Program Resources

ARTG 251
Computer Applications in Graphic Design
4
4

This introductory course focuses on the use of the computer and specific software applications as they relate to the study of graphic design. Students gain in-depth experience with pertinent graphic design software applications, as well as the basics of hardware usage, color printing and scanning. Emphasis is placed on hands-on experience and presentation of digital output. This is an excellent course for non-majors interested in graphic design and prerequisite for all other graphic design courses. 4 SH.

ARTG 252
Visual Communication
4
4

This course introduces students to the profession of graphic design and explores the design problem. Students will learn to conceptualize, analyze, solve problems and successfully render solutions. Emphasis is placed on idea generation, creative thinking and traditional design processes. Students complete projects that demonstrate grasp of the coursework using both traditional and digital means. Prerequisites: ARTS-111 and ARTG-251 or instructor’s permission. 4 SH.

ARTG 253
Typography
4
4

This course introduces students to the study of letterforms for their aesthetic and communicative value, as well as their importance as a medium for graphic designers. Emphasis is placed on technical aspects of typographic structure, including the anatomy of a letter and the history of typographic design. Students are expected to generate creative typographic solutions using both traditional and digital means. Prerequisite: ARTG-252 or instructor’s permission. 4 SH.

ARTG 352
Package Design
4
4

Intermediate course in which students study the creation of three-dimensional designs for commercial packaging. Emphasis is placed on problem solving, aesthetics and the form and function of a product’s packaging. Students generate design solutions that encompass a variety of packaging styles from bottles to boxes to blister packs. Prerequisite: ARTG-253. 4 SH.

ARTG 354
Interactive Graphic Design I
4
4

This course offers an introduction to design for digital platforms. Students focus on the creative and technical aspects of developing digital designs and content, as well as introductory UI/UX structures that are unique to this field. Students will expand on and explore relevant software applications and gain practical creative and industry specific skills including wireframes, prototypes and application design. Prerequisite: ARTG-251 or instructor permission. 4 SH.

ARTG 355
Brand Identity Design
4
4

Students in this course will explore brand identity development for the commercial and not-for-profit sectors. Students will learn the characteristics of a successful and cohesive brand identity system, how to implement a brand design across a wide range of print and interactive media applications, and how to create a comprehensive set of graphic standards. Prerequisite: ARTG-352. 4 SH.

ARTG 360
Topics in Graphic Design
4
4

This course will vary in content with each offering as areas of particular relevance not covered by the regular graphic design curriculum are explored. Each course title under this offering will bear a specific subtitle indicating the content to be presented. May be repeated with permission of the graphic design coordinator when course content changes. 4 SH.

ARTG 400
Graphic Design Capstone
1-4
1-4
ARTG 406
Internship
1-4
1-4
ARTG 451
Graphic Design Studio
4
4

This capstone course for graphic design majors finalizes the portfolio through the completion of a variety of advanced projects. Students will concentrate on refining skills and preparing to enter the professional world or a graduate program. In addition to project work, students will publicly exhibit their designs; write an artist statement; and produce an exhibition catalog, accompanying announcements and a formal resume. Prerequisite: ARTG-453. 4 SH. Capstone. CC: Team Intensive.

ARTG 453
Publication Design
4
4

This course offers continued study of the value and impact of letterforms in graphic design. Emphasis is placed on the generation of creative solutions that demonstrate knowledge of contemporary typography and design values. Students enrolled in the course will be expected to generate creative typographic solutions using both traditional and digital means. Prerequisites: ARTG-252 and ARTG-253. 4 SH.

ARTG 454
Interactive Graphic Design II
4
4

This graphic design course builds on the introductory skills acquired in ARTG-354 Interactive Graphic Design I and stresses the further development of web design principles in terms of visual aesthetics, user-interface design, usability and accessibility. Students will increase their fluency with associated software platforms and programming languages and develop a sophisticated understanding of and ability to articulate issues critical in the realm of interactive design. Prerequisite: ARTG-354 Interactive Graphic Design I. 4 SH.

ARTG 460
Advanced Topics in Graphic Design
2
2

This course will vary in content with each offering as areas of particular relevance not covered by the regular graphic design curriculum are explored. Each course title under this offering will bear a specific subtitle indicating the content to be presented. May be repeated with permission of the instructor when course content changes. Prerequisites: ARTG-252 and ARTG-253. 2 SH.

When you enroll at Susquehanna, you’ll be paired with an advisor and application tool to guide you in your course planning and scheduling. The following is an excerpt from the complete course catalog. Enrolled students follow the requirements of the course catalog for the academic year in which they declare each major and/or minor, consult with their advisor(s).


Learning Goals

  • Prepare an industry relevant portfolio that successfully demonstrates readiness to enter the creative industry at the entry level. 
  • Clearly articulate their creative process and critical thinking abilities relative to their educational experience. 
  • Become proficient in baseline industry standard software applications. 

Double-counting rules within the department of Art and Design

  • Students may double count 16 SH BA to BA.
  • Students may double count 8 SH department minor to BA or BFA. 
  • Students may double count 4 SH department minor to department minor. 
  • Students may not have a photography minor and a studio art major.
  • Students may not have a BA and BFA within the department. 

Double-counting restriction

With department head approval, students in the Art and Design Department may complete more than one major and/or minor in the department.

Departmental Honors

The department awards honors status for graduation for students receiving a 3.70 or higher GPA in the studio art, graphic design or art history major.

Off-Campus Study

Junior and senior studio art and art history majors are encouraged to spend a semester studying away from campus as part of the university’s GO program. Susquehanna studio art and art history majors have access to art centers all over Europe, particularly in London, Florence, the south of France and Paris. A liberal arts program at Regent’s College in London is one of the special programs available to art majors. Others may choose extended off-campus study in New York or Washington, D.C. This experience enriches the artistic spirit and opens up avenues for future careers. Students with modern language interests can combine language and art studies abroad.

Art History, Studio Art and Graphic Design Internships

The department encourages its majors to complete internships, which provide a valuable introduction to the professional art world. Studio art and art history majors typically complete internships at museums and galleries, while graphic design majors are expected to pursue internships at design firms, publishing houses and advertising agencies. All students may receive major credit for approved internships.

Major in Graphic Design (BFA)

The BFA in Graphic Design requires 72 hours of Department of Art and Design courses with grades of C- or better.

24  Department of Art and Design Requirements:

  • 4  ARTH-101 Introduction to World Art I or ARTH-102 Introduction to World Art II
  • 4  ARTS-111 Foundations of Art I
  • 4  ARTS-112 Foundations of Art II
  • 4  ARTS-113 Drawing
  • 4  ARTS-243 Digital Photography
  • 4  ARTH-412 Contemporary Art

36  Graphic Design Requirements:

  • 4  ARTG-251 Computer Applications in Graphic Design
  • 4  ARTG-252 Visual Communication
  • 4  ARTG-253 Typography
  • 4  ARTG-352 Package Design
  • 4  ARTG-354 Interactive Graphic Design I
  • 4  ARTG-355 Brand Identity Design
  • 4  ARTG-451 Graphic Design Studio
  • 4  ARTG-453 Publication Design
  • 4  ARTG-454 Interactive Graphic Design II

12  Electives

  • Choose from ARTG, ARTH or ARTS courses, including ARTS 400 Independent Study and ARTS 404 Internship.

Major in Graphic Design (BA)

The BA major in graphic design requires 48 semester hours of Art Department courses with grades of C- or better.

The Bachelor of Arts in graphic design is a liberal arts program intended for those who are interested in graphic design but unsure if they wish to pursue a career in the field. Students are strongly encouraged to double-major with a related program, such as marketing, editing and publishing, luxury brand marketing and management, creative writing or communications-advertising. Many other combinations are possible. Admission to the program does not require a portfolio, but those seeking to transfer to the BFA in graphic design program may only do so with approval.

20  Department of Art Requirements

  • 4  ARTH-101 Introduction to World Art I: Prehistory to 1400
    or  ARTH-102 Introduction to World Art II: 15th to 20th Century
  • 4  ARTS-111 Foundations of Art I
  • 4  ARTS-113 Drawing or ARTS-243 Digital Photography
  • 4  ARTH-300 or higher Art History Elective
  • 4  ARTS-402 Senior Portfolio

16 Graphic Design Requirements

  • 4  ARTG-251 Computer Applications in Graphic Design
  • 4  ARTG-252 Visual Communication
  • 4  ARTG-253 Typography
  • 4  One course chosen from the following:
    • ARTG-352 Package Design
    • ARTG-354 Interactive Graphic Design I
    • ARTG-355 Brand Identity Design
    • ARTS-400 Independent Study

12 Electives

  • Choose from ARTG, ARTH or ARTS courses, including ARTS-400 Independent Study and ARTS-404 Internship.
  • Graphic designer
  • Art/creative director
  • Visual identity designer
  • UI/UX designer
  • Advertising and marketing designer

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Art and Design

514 University Ave.
Selinsgrove, Pa. 17870

Location

Cunningham Center for Music and Art

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