April 26, 2023

Susquehanna University will offer a new entrepreneurship & corporate innovation major beginning in fall 2023. Students who major in entrepreneurship & corporate innovation will develop the skills to start a business enterprise or thrive as an entrepreneurial thinker in an established company.

“In this flexible major, students will learn how to leverage innovation in the launch of new ventures and the expansion of existing corporate markets,” said Emma Fleck, chair and associate professor of management and marketing. “They will develop their problem-solving and creative-thinking skills, their ability to recognize opportunities and their aptitude to develop systematic plans to capitalize on high-potential ideas.”

The entrepreneurship & corporate innovation major is offered by the Sigmund Weis School of Business. Students can take courses in luxury brand marketing, management and marketing depending on where they see their future as entrepreneurs as they grow an entrepreneurial, problem-solving mindset; learn how to launch a new venture inside of a company or as a startup; and work with faculty who have entrepreneurial and intrapreneurial experiences.

In addition to the major’s course requirements, students also can engage in one-on-one mentorship with the business school’s entrepreneur in residence; build and launch multiple businesses; participate in consulting projects with small businesses and high growth start-ups; and qualify for startup funding for business development.

“The wonderful thing about entrepreneurship is that there is no blueprint,” Fleck said. “No matter a student’s starting point, their entrepreneurial expertise will advance by studying real-world lessons of successful businesses — lessons that they will be able to use to support their own entrepreneurial endeavors.”

Learn more about the Department of Management and Marketing.